DURATION
3 years (minimum)
FEES
EMIs from ₹19,632, 0% financing available
STUDY INTAKES
October, February, April, July
UNITS
24 (4 week segments)
Earn a degree from a top university online in just three years
VU has been ranked in the top 2% of universities worldwide by the Times Higher Education (THE) World University Rankings 2024.
Start an exciting career
The digital marketing industry in India is expected to grow to three times its current value, $130 billion, by 2025.*
Qualify quicker
Earn a Higher Education Diploma in Business (Enterprise) after only one year of study. Set yourself apart with a strong qualification while continuing to complete your degree.
Study at your pace
Study online at your own pace and master one subject at a time - while still graduating in just 3 years - with the award-winning VU Block Model.
Through the use of practical learning exercises and real-world case studies, you’ll graduate as a savvy marketer ready to connect brands and services with target markets. Gain the digital skills needed to thrive in today's globalised marketing landscape, and master data analysis, research and branding to lead strategies in any industry.
VU’s Marketing specialisation is accredited by the Australian Marketing Institute, enabling you to access a range of benefits to help kick-start your career.
DOWNLOAD BROCHURE
- market analyst
- marketing communications officer
- marketing manager
- brand strategist
- social media marketing officer.
GET MORE OUT OF YOUR DEGREE WITH THE AWARD-WINNING VU BLOCK MODEL
The VU Block Model has improved results and student achievement since it was introduced in 2018. Instead of juggling multiple subjects at once, studying at VU allows you to focus on just one subject at a time - ensuring you can focus on the material and get the most out of your time spent studying.
You’ll be able to study in short bursts, called blocks, of 4 week sessions for each subject. While intensive, that means you can truly master the material before moving on to the next. Plus, many students graduate with their bachelor degree within just 3 years.
EARN A BUILT-IN HIGHER EDUCATION DIPLOMA IN BUSINESS (ENTERPRISE)
The first year of your program will be spent earning a Higher Education Diploma in Business (Enterprise), in which you will study in a supportive environment and end up with a professional qualification before completing the rest of your bachelor degree.
With a focus on the latest business technology and on professional teamwork and communication, the diploma will set you up for success in the rest of your studies and your career.
You will have the option to graduate with the Diploma in Business (Enterprise) or continue on to complete the rest of the Bachelor of Business with a specialisation in Marketing.
COURSE STRUCTURE AND SUBJECTS
To successfully graduate from the Bachelor of Business, students are required to complete 288 credit points:
- 96 credit points of Core units + the Higher Education Diploma in Business (Enterprise)
- 72 credit points from the Human Resources Management, Supply Chain and Logistics or Management and Innovation specialisations
- 96 credit points of specialisation studies:
- Brand and Innovation
- Strategic Consumer Insights
- Integrated Marketing Communications
- Marketing Research
- Service Design and Marketing
- Digital Marketing
- My Professional Brand
- Professional Business Project
WHAT ARE CREDIT POINTS?
‘Credit points’ are the value that each subject contributes towards your Bachelor of Business course. Most subjects at VU are 12 credit points towards the 288 total credit points you need to graduate from this program.- 0% financing through GrayQuest with easy EMIs
- monthly payments from ₹19,632
- limited-time scholarship up to 45%
- Fill out our application form (an enrolment advisor can walk you through it in real-time on the phone)
- Upload your documents:
1. Final degree certificate - HSC, CBSE, ICSE, AISSC or any other standard xii certificate
2. Secondary/high school marksheet
3. Marksheet(s)/official transcripts from all accredited colleges or universities attended for students wishing to apply for transfer credits
4. Aadhaar card or pan card
- Proof of English proficiency if necessary
- Make your first payment to hold your seat and set up your payment plan.
ADMISSIONS CRITERIA
In order to qualify for VU’s undergraduate programs, you must meet the following criteria:- You must have graduated from an accredited high school with a result of at least 60%.
- Applicants are required to provide evidence of English language proficiency to be considered for admission. Applicants can prove eligibility as outlined in our admissions process.
- Evidence of having completed a minimum 2 years of academic study in the medium of English no more than 2 years prior to commencing.
- If an applicant has completed academic study in the medium of English more than 2 years prior to commencing, the applicant must provide evidence of completing an approved English language proficiency test.
- Flexibility to study whenever works. With access to the classroom 24/7, you can continue to work and enjoy family time while studying when suits you best.
- Affordable international education. Enjoy the benefits of studying at an award-winning Australian university without the costs of travel, housing or international student fees.
- Global and local focus. Curricula designed by industry experts in Australia and taught by Indian professors with localised knowledge of the subject and career opportunities.
- Personalised academic and career support. With small class sizes, our faculty provide individual support and lead weekly live sessions – Read more about our career benefits here.
By specialising in Marketing, you’ll graduate with the skills and industry-relevant knowledge to succeed in an evolving marketplace where customers’ needs are continually changing.
You’ll also automatically earn a Higher Education Diploma in Business (Enterprise) when you complete the first year of your degree. Gain a valuable qualification to add to your CV in under 12 months.
* Scope of Digital Marketing in India (viewed online on 28 Nov, 2022).
HEAR FROM OUR STUDENTS
The diploma program helps me to understand the units better before I enter my bachelor degree. Plus, with the block model, I'm able to focus on just one unit at a time.
Erenk
Diploma of Information Technology (IT)
As a student mentor at VU, I make lots of friends and have amazing opportunities for networking.
Anjila
Bachelor of Business (Accounting Major)
Landing in a job in my desired field right after finishing my course at VU has been one of my greatest achievements in life.
Amit
Bachelor of Information Technology
RELATED PROGRAMS
BACHELOR OF BUSINESS - MANAGEMENT AND INNOVATION
BACHELOR OF BUSINESS - HUMAN RESOURCE MANAGEMENT
BACHELOR OF BUSINESS - SUPPLY CHAIN AND LOGISTICS
SPEAK TO AN ENROLMENT ADVISOR
Our dedicated enrolment advisors can answer any questions you may have and will walk you through the application and enrolment process step by step. Get in touch to learn more about:
- enrolment and eligibility
- available scholarships and financing options
- career and academic support resources
- course duration and format
- study and course pathways
- current promotions on fees.